I bought the viral tumbler. It leaked.

Like many of you, I fell for the hype. After seeing hundreds of Instagram ads for a popular insulated tumbler, I finally bought one. It was cute, sure—but it leaked, the lid wasn’t sturdy, and it just didn’t live up to the expectations I had.

That moment of frustration planted a seed.

Seed was born out of utility—and a little bit of style envy.

Hi, I’m Madhav, the founder of Seed. I started this brand because I believe everyday products should be both beautiful and built to last. You shouldn’t have to choose between form and function. That’s why we created Seed Flo and Seed Move—insulated stainless steel tumblers and utility bags that are stylish, sustainable, and insanely functional.

Whether you’re hiking, commuting, working out, or just powering through a long day at work—your gear should keep up.

Sustainable accessories for everyday adventure.

At Seed, we design sustainable accessories for people on the move. Think drinkware that doesn’t leak. Bags that don’t fall apart. Pieces that look good and work even better.

Simple. Conscious. Stylish.

Our philosophy is simple: less is more.

We design for mindful consumers—people who care about the planet, want better alternatives to plastic, and believe that good design improves everyday life.

Whether you're sipping infused water at your desk or tackling the mountains with your hydration wingman, Seed is your companion for every journey.

This is just the beginning.

We're not just building products. We’re building a lifestyle—one that values intention, design, and sustainability. And we're doing it with a community that shares our vision for better everyday essentials.

Welcome to Seed.
Stylish, sustainable, and made to move with you.